Privacy Policy

June 20, 2018


This Privacy Notice is to help you understand the types of personal data ATFA Association (ATFA) may collect about you when you interact with us and the ways in which we use this information.

Who are we? 

ATFA Association (ATFA) is the controller of the personal data processed on this website as detailed in this Privacy Policy. You can contact us in writing at 6919 Vista Drive, West Des Moines, Iowa 50266 or through our website.

What types of lawful basis may we rely on to collect and use your personal data? 

The laws on data protection set out different reasons for which an organization may collect and process your personal data. We rely on the following:


In specific situations, we can process your data with your consent.

For example, if you select to receive marketing emails from us.


We have the right to process your personal data if it is necessary to fulfil a contract we have with you, such as your membership in our organization.

Legitimate interest

We may use your data to pursue our legitimate business interests, or the legitimate interests of a third party in a way which might reasonably be expected as part of running our business and is not overridden by your rights. For example, when you visit our website, we may collect information about your browser or operating system in order to improve our site to ensure that content is presented most effectively for you and your computer.

Legal obligation

If there is legal obligation, we may need to collect and process your personal data. For example, we may be required to pass along the details of people involved in criminal activity affecting our organization.

What type of personal data do we collect and why do we collect it? 

“Personal Data” is any information that enables you to be identified, directly or indirectly, by reference to an identifier such as your name, identification number, location data, online identifier or one or more factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity. We only collect the following information:

Personal data you give us

We may collect and process the following personal data:

Personal data we collect from you

With regard to each of your visits to the ATFA Association (ATFA) website we will automatically collect the following information:

Personal data we collect from others

If you send or receive emails through our list serve or email marketing service, we may collect the following information:

Non-personal data

We collect information that is sent to us automatically by your web browser and we may use this information to generate aggregate statistics about visitors to our site, including, without limitation:

(Please check your web browser if you want to learn what information your browser sends or how to change your settings.)

How do we use your personal data?

We will only process your personal data, including sharing it with third parties, where (1) you have provided your consent which can be withdrawn at any time, (2) the processing is necessary for the performance of a contract to which you are a party, (3) we are required by law, (4) processing is required to protect your vital interests or those of another person, or (5) processing is necessary for the purposes of our legitimate commercial interests, except where such interests are overridden by your rights and interests.

We may use personal data for the following purposes: 

Personal data you give to us

We will use this personal data:

Information we collect about you 

We will use this personal data:

Personal data we receive from other sources

We will combine this information with information you give to us and information we collect about you. We will use this information and the combined personal data for the purposes set out above (depending on the types of information we receive).

You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data, you can decline.  ATFA Association (ATFA) requires some personal data to provide you with various services. If you choose not to provide data necessary to provide you with a service or feature, we cannot provide that service or feature. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing service we are providing, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalization that use such data will not work for you.


Do we share personal data? 

We may share your personal data for the purposes described in this Privacy Notice with: 

We will only transfer your personal data to trusted third-parties who provide sufficient guarantees in respect of the technical and organizational security measures governing the processing to be carried out and who can demonstrate a commitment to compliance with those measures.

We will never sell your personal data to third parties with whom you do not have an existing relationship. We may sell access to your information (including personal data) to our strategic business partners with whom you have an existing relationship in order for our partners to better target their products and services to you. Our partners will not have direct access to your personal data but rather will have the ability to communicate with you through your participation with our site.

What are your rights regarding the processing of your personal data? 

Correction and removal

If any of the information that we have about you is incorrect, or you wish to have information (including personal data) removed from our records, please contact us at 6919 Vista Drive, West Des Moines, Iowa 50266 or through our website.

Opting Out

Additionally, if you prefer not to receive marketing messages from us, please let us know by clicking on the unsubscribe link within any marketing message that you receive, or by sending a message to us through our website.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your personal data) if we intend to use your personal data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal data. You can also exercise the right by contacting us using the Contact Us section on our site.

Under European data protection law, in certain circumstances, you have the right to:

How do we handle children's privacy? 

Our site is not directed to children under the age of 13, if you are not 13 years or older, do not use our site. We do not knowingly collect personal data from children under the age of 13. If we learn that personal data of persons less than 13 years-of-age has been collected through our site, we will take the appropriate steps to delete this information.

Does our privacy policy apply to external links? 

Our website may contain links to other websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide when visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How do we store and secure data? 

The personal data that you provide to us is generally stored on servers located in the United States. If you are located in another jurisdiction, you should be aware that once your personal data is submitted through our site, it will be transferred to our servers in the United States and that the United States currently does not have uniform data protection laws in place.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. 

How long do we store data?

We will store your personal data, in a form which permits us to identify you, for no longer than is necessary for the purpose for which the personal data was provided. We may retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements and rights, or if it is not technically reasonably feasible to remove it. Consistent with these requirements, we will try to delete your personal data quickly upon request.

Use of Cookies

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign-in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes.

A web beacon is a small graphic image that is placed on a Web site or in an email, allowing the email sender or site owner to check that a visitor has accessed content. Common uses are tracking email engagement and page tagging for web analytics.

Our websites and communications may include web beacons, cookies, or similar technologies from third-party service providers.

You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your Internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.

Contacting the Regulator

If you believe that ATFA Association (ATFA) has not complied with its obligations under this Privacy Notice or European law, you have the right to make a complaint to an EU Data Protection Authority, such as the UK Information Commissioner’s Office.You can exercise any of these rights by contacting us using the Contact Us section on our site.

Updates to this Policy

Each time you use our site, the current version of the Privacy Notice will apply. Accordingly, whenever you use our site, you should check the date of this Privacy Notice (which appears at the top) and review any changes since the last version. This Privacy Notice is applicable to all site visitors, members, and all other users of our site.

Print   Email